Benchmarking the Pharma Industry’s HEOR Functions

Categories: Pharmaceuticals

Price: $2,460


This report provides pharmaceutical and biotech organizations an opportunity to benchmark their own Health Economics and Outcomes Research (HEOR) approaches against that of Top 50 Pharma companies.

The report details best practices, common approaches, as well as explains alternative styles so companies can use these assessments as a yard stick against which to measure, modify, and improve their own HEOR structures.


1. Understanding the HEOR Function

- HEOR Employees
- HEOR Work

2. HEOR Department Benchmarking

- Division of Work
- Department Structure
- Organizational Alignment
- Outsourcing
- Product Budgets


Authors of the report interviewed 17 senior employees with decision-making responsibilities in HEOR departments among the top 50 largest pharmaceutical companies. Pharma company rankings were determined by the “2013 Pharm Exec Top 50” pharmaceutical companies based on 2012 Rx Sales.

- Global HEOR headquarters respondents: 13
- Regional headquarters or country affiliate respondents: 4

The titles below are held by our interviewees:

- Vice President, Global HEOR
- Director, Global HEOR (4)
- Director, Global Health Outcomes
- Director, Global Health Economics and Market Access
- Director, HEOR (4)
- Group Director, Global HEOR
- Associate Director, HEOR (2)
- Deputy Director, Global HEOR
- Director, Public Policy and HEOR
- Group Manager, Health Economics


HQ and regional structuring models

- Headcount
- Organizational alignment with Medical Affairs, R&D, and Market Access
- Division of work
- Headquarters vs. in-country affiliates
- “Centers of Excellence”
- Involvement in pricing and reimbursement
- Outsourcing and vendor selection
- Annual product budgets
- Challenges
- Future Predictions
- Best Practices
- Recommendations

Qualities of successful HEOR employees, as well as professional development and group structuring strategies to improve HEOR functional effectiveness

Ways to optimize HEOR work to avoid clinical development delays by identifying barriers and understanding ideal timing of HEOR project kickoff, design, and execution


- Learn from on-the-ground professionals to develop successful and timely HEOR programs that seamlessly integrate with Research & Development to establish a persuasive product narrative
- Benchmark the structuring of HEOR resources against Top 50 Pharma to optimize group effectiveness and improve resource development
- Identify best practices, recommendations, and challenges for all aspects of HEOR as described by 1 Vice President, 15 Directors, and 1 Group Manager within Top 50 Pharma

Table of Contents

Copyright and Usage Guidelines

- Interviewee Company Size
- Interviewee Titles
- Interviewee Responsibilities
- Potential Best Practices


Understanding the HEOR Function
- Infographic
- HEOR Employees
-- Educational Background
-- Employee Qualities
-- Key Takeaways
- HEOR Work
-- HEOR Goals
-- Clinical Trial Involvement
--- Actual vs Desired HEOR Involvement Timeline
--- Barriers to Earlier Involvement
- Key Takeaways

HEOR Department Benchmarking
- Infographic
- Division of Work
-- Headquarters vs Affiliates
--- In-Country Affiliates
-- Work within Headquarters
--- Therapeutic Area / Product Alignment
--- Centers of Excellence
--- Products in Development vs Commercialized Products
--- Workload Equalizing
-- Pricing and Reimbursement
--- Pricing and Reimbursement Responsibilities Spectrum
--- Desire for Clarity
-- Key Takeaways
- Department Structure
-- Common HEOR Headquarters Structure
-- Alternative HEOR Headquarters Structure
-- Regional Structures
-- Headcount
--- Number of Worldwide HEOR Employees
-- Key Takeaways
- Organizational Alignment
-- Medical Affairs
-- Research & Development
-- Market Access
-- Comparison of HEOR Locations
-- Key Takeaways
- Outsourcing
-- Is Department Size a Factor?
--- Proportion of HEOR Work Outsourced by Company Size
-- Why Outsource?
--- Lack of Capacity or Technical Expertise
--- Data Needs
--- Credibility
--- Strategic Focus
-- Vendor Selection
--- Vendor Selection Process
-- Vendor Attributes
--- Work-Related Attributes
--- Customer Experience Attributes
-- Key Takeaways
- Product Budgets
- Product Coverage
-- Funding Source
-- Product-Level HEOR Spend
--- Low-End Annual HEOR Spend Per Product
--- High-End Annual HEOR Spend Per Product
-- Key Takeaways
- Challenges
-- Stringent Payers
-- Skepticism of HEOR Work
-- Objectivity
-- Communication
-- Workload
-- Key Takeaways
- Future Predictions
- Summary: Potential Best Practices
- Recommendations

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